The Road Less Traveled by Sandra Emmanouilides

Globally, spas have integrated ancient healing modalities into their menus for decades. In mainstream aesthetics in the United States, however, the ancient arts have taken more of a supporting role in the treatment room until recent years. Across the country, skincare conferences now feature presenters and exhibitors who teach these more holistic modalities, and impart wisdom to an audience hungry for this knowledge. The spa industry is experiencing a paradigm shift. This shift of mindset that blends wellness and beauty together is becoming the new norm. We are also witnessing an evolution in the way beauty is defined. While manufacturers

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