Page 15 - NASN Pro January 2017 Palm Beach

Top 10 Strategies for 2017

By Richard Merrill-Rivas

As with the tide of the ocean, spa businesses see an ebb and 6. Be consistent: The most important thing
flow of feast or famine. The key to success and longevity is about avoiding acts of desperation and freezing up
remaining consistent in daily actions to weather the silence from overwhelm is remaining consistent each and
of a service free day and to avoid times of famine. Here are every day: call 5 people, meet 10 new people every
critical strategies to help to build new clientele and increase single day!
retention.
7. Get involved: When you're looking for new
1. The fortune is in the follow-up: clients start in your own back yard. Contact a local
Have a system in place to track and organize senior center and schedule a day of services and call
your communications with your clients new and the local paper and news channels to get coverage
old. Create 3x5 cards with each client profile and of the event. Be of Service to create new business.
include important information such as anniversary
and birthdays to keep in contact with them during 8. Give back: Partner with local church,
special dates. organization or school and propose a fundraiser to
build exposure. Offer the organization a percentage
2. Get social: Create a marketing campaign for of all sales.
your social media accounts to drive interaction. A
giveaway that ends the campaign can get existing 9. Create a new stream of income:
clients engaged with your business and draw in new Are you known for your make-up technique?
clients to fill gaps in your schedule. Ingredient geek? Perhaps you have a unique
product. Schedule an event to share your talent
3. Give the Gift of your Service: and invite other business owners and community
Try offering a new service that is not on your menu leaders along with your clients. This mixer
such as a complimentary 30 minute Lunchtime will allow existing clients to provide glowing
Lift facial with the purchase of set of products (ex: testimonials and if other businesses bring on your
cleaner, Serum, SPF + Lunchtime Lift). Offer one service or product you could create a residual
lucky guest the opportunity to earn this special free income from commissions.
when then provide their name, phone number and
email address. 10. Network and support others:
Now that you have a list of offerings to build your
4. Ask for referrals: Share this limited business and cross-promote with other business
time package with existing clients and ask them to make sure to schedule time to support other
share with their friends for an extra chance to win. business and organizations. When you find a
business or service you love make sure to share it
5. Create collateral: Design a postcard with others! Choose two strategies to implement
announcing your package on one side and immediately and commit to consistently seeing
contact information on the opposite side. Use it through for at least three months. Track your
these to promote your business throughout your progress and celebrate the success you generate.
community. Make a goal to share 10 per day with
everyone you see: teachers, bank teller, florist, dry
cleaner or your local coffee barista. Richard Merrill-Rivas is an
award winning esthetician,
entrepreneur and Holistic Health
Coach. He can be reached at
info@richardmerrill.net

Page 14 NASNPRO January 2017